2024 Tacoma | TRD

When we got the call inviting us to help launch the new 2024 Toyota Tacoma and TRD line our jaws dropped to the floor. Then through the floor and into the basement. A dream project featuring an iconic truck, this one had everything we could hope for. For 7 days we shot stills and motion in the Colorado Rockies with an amazing team for an awesome client.

We’re smiling on the inside, as our jaws are still not fully recovered 🤘🏻

Stills + Motion: Bax + Towner

Client: Toyota

Agency: Saatchi & Saatchi

Production: The Crucial Co.

Retouching: StudioKB | Curve