What's in a name
There were plenty of photo duos for us to take inspiration from when we started our company: married couples shooting weddings, married couples shooting fashion, married couples shooting travel... Ok, it's actually really hard to find any photo duos who aren't a married couple...The point is, they have no problem figuring out their brand name and identity, because it's kinda already built in for them.
When we started Objktv in late 2016 we were two completely independent photographers who wanted to work together, but were facing the really difficult challenge of figuring out how to fold two identities into one cohesive brand. And we knew that our name needed to be bigger than either of us as individuals, because who knows, maybe one day we might want to expand and bring on more creatives and make this a full-fledged production company. Or something. We were thinking really big.
So of course it would be a terrible idea to use our own names for our company. Right?
And look, we still think Objktv is a fun name. It's a double-entendre of sorts, it does that cool startup thing where you take out most of the vowels and you can still make sense of it. And once our clients figured out it wasn't pronounced "Object TV" we usually got a little head nod of understanding like "Oh yeah, that is kinda clever. Look at you guys go."
2017 was a huge year of creative output and growth for us. As Objktv, we really identified who we wanted to become as a professional photography duo. We gained some amazing clients and (hopefully) didn't make too much of an ass of ourselves while we experimented and challenged each other to step up our game. And the pay off for all of that hard work was landing our first rep, our new super mom, Traci Terrick of Poppy Creative Agency.
So after all that growth and reflection, Objktv started to feel more like a codename for the skunkworks project that was 2017. We've tinkered around in the garage long enough working on this project, and now we're ready to take the cover off and share it with the world under a shiny new, and (hopefully) more fitting name. Our name.